Market entry
Test Brazil before you commit to Brazil.
Brazil is 215 million people and the largest economy in Latin America. It is also where foreign companies spend two years and a subsidiary finding out it does not work. We tell you first: who would distribute it, what it costs landed, and what certification it needs.
No cost, no commitment. A 20-minute call about the product and the market.
What we do first
Four answers, before any structure is built.
- Is it legal, and at what costNCM classification, duty rate and whether INMETRO, ANATEL or ANVISA certification applies. This alone rules some products out, and it is better to know in week 3 than in month 18.
- What it costs landedThe full delivered cost by state and tax regime, which is what determines whether your price can compete against what is already on the shelf.
- Who could sell itDistributor and importer search, qualified against the segment. Not a list of names from a chamber of commerce, but companies that actually move this category.
- What structure you needMost companies do not need a subsidiary on day one. Selling through a qualified importer, or importing under our structure, tests the market at a fraction of the cost and time.
A common mistake
Why not just open a Brazilian subsidiary?
Eventually, maybe. But incorporating in Brazil takes months, obtaining the import authorisation takes more, and the entity then carries accounting, tax and labour obligations from the day it exists, whether or not it has sold anything. Companies that do this first frequently discover, a year in, that the product needed a certification nobody had checked, or that the landed cost put it 30 percent above the incumbent.\n\nThe order can be reversed. Prove the product moves, using an existing importer or our structure, and then build the entity around a business that already works.
Do we need a Brazilian company to sell in Brazil?
Not to start. You can sell to a Brazilian importer who buys from you and takes it from there, or the operation can run under our import structure while the market is tested. A local entity becomes worth its overhead once there is volume to justify it.
How long does market entry take?
A first assessment of viability, covering classification, landed cost and certification, takes weeks. Finding and qualifying distributors takes longer and depends heavily on the category. What takes the longest is almost always certification, which is why it is checked first.
Can you find us a distributor?
Yes. Distributor and importer search is part of this service, qualified against your segment rather than pulled from a directory. What we do not do is hand over a list of names and call it market entry.
What if the product is not viable in Brazil?
You get told, with the reasoning. Sometimes it is the duty rate on a specific NCM, sometimes a certification that costs more than the first year of sales. Finding out in weeks is a good outcome, even though it does not feel like one.
Related
Next step
Tell us what you sell.
Twenty minutes to scope whether Brazil is worth the effort for your product, and what the first step would look like.
No cost, no commitment. Twenty minutes.